The water-tempered pool will be opened through wintertime. The community features a songwriter's room, pet spa and salon, yoga, spin and barre studio and a bike shop with repair station, among other amenities.Īndrew Steffens, development director at Broadstone's developer Alliance Residential Co., referred to the soundproof songwriter's room as an ideal space for the more than 35,000 Nashville area songwriters.Īt Carillon, the first-floor amenity rooms such as the fitness center, game room and residents' lounge have baseball-related names such as The Dugout, The Bullpen, The Home Plate and Spring Training. All of the floor plans are named after music venues, such as Ryman and Ascend. Offerings include the rooftop music venue called Open Stage where Grammy-award winner Jason Isbell performed at the community's grand opening last month. "Live Soulfully" is the tagline for Broadstone Germantown, which is touted as being a musically inspired apartment community that targets creative people. In some cases, the new apartments branded around specific themes to appeal to targeted demographics. "Our requirements were pool, balcony and workout room," Olson said. In September, they moved in with their Yorkshire terrier, Zoey, from Wisconsin where her husband had a 45-minute daily commute to work. Mary Olson cited location of the Carillon within walking distance of her husband's corporate job with Regions Bank in downtown Nashville and the amenities as reasons for signing a one-year lease. The average household income is $103,000 a year with 32 percent of the residents considered professionals by occupation, 23 percent are administrative workers, 10 percent work in sales careers and 8 percent in health care. About half are moving there because of job relocation, 20 percent are coming from a home and 29 percent coming from other Nashville apartment communities, he said. "People don't realize empty nesters are a rapidly growing segment," he said.Īt the roughly 40 percent leased Carillon near the Nashville Sounds' First Tennessee Park ballpark, the average age of residents is 32, said Robert Hunt, executive vice president of development for San Antonio-based developer Embrey Partners. Overall, McLaughlin said millennials and seniors over age 55 are the two fastest-growing segments of the nation's apartment renters. cities including larger markets where the apartment leasing rates are much higher. Leasing agents at the new Germantown apartment complexes said a large number of the new tenants and prospects are people relocating to Nashville from other U.S. That rising trend reflects in part the addition to the market of new higher-priced units. The West End/Downtown submarket has the Nashville area's highest monthly apartment rent of $1,720, which is significantly higher than the marketwide average of $1,118 per month as of the end of September. Overall, nearly 16,000 new apartment units are under construction in the Nashville region with more than half of those in the West End/Downtown submarket that includes Germantown, according to the apartment association. The first-to-market apartments are in a little better position than the later to the market."Īcross from Broadstone Germantown, more inventory is on the way with construction underway on the 411-unit LC Germantown and the 101-unit Atlas in Germantown, among other projects. "As more of these begin to come to market, we may test that. "At this point, the leasing is generally going fairly well," Woody McLaughlin, a member of the Greater Nashville Apartment Association's statistics committee, said about the new apartments overall. And a sound room, pet lounge and rooftop sitting area, along with changes to interior design and the clubhouse are being considered as part of planning for next year's budget. Residents have access to complimentary fitness classes every other weekend under a partnership with Nashville personal training firm Results Fitness. For instance, four-year-old Vista Germantown is charging $300 to $400 less a month on new leases versus rates that apartment complex at Fifth and Madison offered this time last year, said Carrie Regan, its area manager. The swanky projects are also driving changes at older Germantown apartments. Beyond perks, developers are dangling amenities such as a rooftop entertainment venue and art studios to differentiate their properties in the increasingly crowded market. Between Broadstone Germantown, Carillon, Peyton Stakes and 909 Flats, more than 1,000 apartment units are coming online in a Germantown area market that's considered ground zero of Nashville's apartment construction boom.
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